Medicare AdvantageAdministrativeLow impact
20-340 Align Your Marketing Materials with CMS Marketing Guidelines to Avoid Penalties
Health Net·CA·Prior Authorization
We identified it
Jun 20, 2026
Summary
CMS has updated Medicare Communications and Marketing Guidelines (MCMG) with new restrictions on electronic communications and cobranding requirements. Health Net requires approval of all cobranded marketing materials for Cal MediConnect patients, and providers must follow updated guidelines for patient communications and marketing activities.
Action Required
Immediately: Review and remove any cobranded marketing materials for Cal MediConnect patients until approved by Health Net. Stop using text messaging or electronic direct messaging for patient outreach. Submit any cobranded materials to Health Net for approval before distribution. Contact Health Net Provider Services within 60 days with questions at 1-855-464-3571 (LA County) or 1-855-464-3572 (San Diego County).