Medicare AdvantageAdministrativeLow impact
20-339 Align Your Marketing Materials with CMS Marketing Guidelines to Avoid Penalties
Health Net·CA·Provider News
We identified it
Jun 20, 2026
Summary
CMS has renamed Medicare Marketing Guidelines to Medicare Communications and Marketing Guidelines (MCMG) with updated rules for 2019-2020. Key changes include restrictions on text messaging/social media as unsolicited contact, updated TTY number rules for TV ads, and revised provider-initiated activities that are exempt from marketing regulations.
Action Required
If your practice creates marketing materials for Medicare patients: 1) Ensure any cobranded materials are approved by Health Net before distribution, 2) Stop using text messaging or social media for direct patient outreach as these are now prohibited unsolicited contact, 3) Review current marketing materials to ensure compliance with updated MCMG guidelines, 4) Contact Health Net Provider Services at 1-800-929-9224 within 60 days if you have questions about compliance.