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Baby & Me - Tobacco Free Program
Missouri Medicaid (MO HealthNet)·MO · OB-GYN, Family Medicine·Provider Notice
Effective date
Feb 23, 2023
We identified it
Jun 20, 2026
Summary
Missouri has launched the Baby & Me - Tobacco Free Program offering up to $350 in gift cards for diapers and baby wipes to pregnant tobacco users who enroll in smoking cessation counseling. This is an informational notice about a state program that healthcare providers can refer eligible patients to, but does not change billing procedures or requirements.
Action Required
Immediately: Providers and front desk staff should bookmark the Baby & Me - Tobacco Free Program website to refer pregnant patients who are current tobacco users or quit since becoming pregnant (up to 36 weeks). Add program information to patient education materials for prenatal care visits.