CommercialCoverageHigh impact
Cryotherapy (Cold Therapy) Devices 1.01.21
Excellus BlueCross BlueShield·Orthopedics, PM&R (Physical Medicine & Rehab), Physical Therapy +4 more·Bone & Joints (Orthopedic)
Effective date
Jun 26, 2025
We identified it
Jun 20, 2026
Summary
Excellus BlueCross BlueShield has implemented a new policy effective June 26, 2025, stating that all cryotherapy (cold therapy) devices - both active and passive - are considered not medically necessary for any indication. This means all claims for cryotherapy devices will be denied regardless of the medical condition or indication.
Action Required
By June 26, 2025: Billing team must update system to deny all cryotherapy device claims for Excellus BlueCross BlueShield members. Stop ordering/prescribing any cryotherapy devices (Game Ready, CryoCuff, cold compression units, etc.) for Excellus members as all claims will be denied. Update encounter forms and EMR templates to alert providers that cryotherapy devices are not covered. Inform patients they will be responsible for full cost if they choose to proceed with device therapy.